Isoko rya TikTok ryateye imbere cyane mu bucuruzi bw'ikoranabuhanga muri Vietnam
Mu iterambere ritangaje, TikTok Shop yagaragaye nk'ikigo gikomeye mu bucuruzi bwa elegitoroniki muri Vietnam, ifite ibicuruzwa bigera kuri miliyoni 2 buri munsi kandi ikurura ibitekerezo by'abaguzi bo muri Vietnam bamara amasaha 1 kugeza kuri 2 ku munsi kuri uru rubuga.
Nk’uko raporo y’ubucuruzi bwo kuri interineti y’igihembwe cya gatatu cya 2023 yakozwe muri Vietnam ibivuga, umusaruro w’ibicuruzwa byose (GMV) wageze kuri tiriyari 63 z’ibicuruzwa byo muri Vietnam, bikaba byaragaragaje iterambere ritangaje rya 54.4% umwaka ushize. TikTok Shop, umukinnyi ukomeye muri iri zamuka, yagize uruhare runini mu gutanga umusaruro w’ibicuruzwa byo muri Vietnam bya tiriyari 25 z’ibicuruzwa byo muri Vietnam, binyuranyije n’ibyo byari byitezwe ko isoko rigabanuka kandi riba urubuga rufite ubwiyongere bugaragara cyane mu gihembwe cya gatatu.
Uburyo TikTok yageze ku isoko ry’ubucuruzi bwa elegitoroniki muri Vietnam ni igihamya cy’uko isoko rya Vietnam riri gutera imbere, ryakiriye uruvange rw’imyidagaduro n’ubucuruzi budasanzwe. Umubano hagati ya TikTok n’isoko ry’ubucuruzi bwa elegitoroniki muri Vietnam watumye uru rubuga rukura vuba.
Mu gihe TikTok Shop ikomeje gutera imbere mu bucuruzi bwo kuri interineti, yongera imbaraga ku bakinnyi b'isoko kandi ikagaragaza impinduka mu myitwarire y'abaguzi. Izamuka ritunguranye ry'uru rubuga mu isoko rirushyira mu mwanya warwo nk'ikintu gikomeye mu gushyiraho ahazaza ho guhaha kuri interineti muri Vietnam.
Mu gihe urebye imbere, biteganijwe ko mu mpera za 2023, kugurisha ubucuruzi bushingiye kuri interineti muri Vietnam bishobora kugera kuri miliyari 20.5 z'amadolari, ibi bikaba bigaragaza isoko rikomeye kandi rihamye ritanga amahirwe ku bigo byo kubyaza umusaruro ubucuruzi burimo kwiyongera mu bucuruzi bwo kuri interineti.
Mu iterambere ry’ubucuruzi bwa elegitoroniki, ubucuruzi nka obd Logistics bushobora gusuzuma imikoranire myiza n’amasegonda nka TikTok Shop kugira ngo bugere ku isoko ryagutse kandi burusheho kugera ku isoko. Uko ingeso z’abaguzi zigenda zihinduka zigana ku masegonda ya elegitoroniki, guhuza serivisi z’ibicuruzwa n’imiyoboro izwi cyane y’ubucuruzi bwa elegitoroniki birushaho kuba ingenzi kugira ngo uruhererekane rw’ibicuruzwa rube rwiza kandi rukora neza.
Igihe cyo kohereza: Ukuboza-26-2023