Ivugurura rya politiki y'umwaka mushya wa Amazon: Impinduka ku bijyanye no gufunga no kubahiriza ibisabwa mu kohereza ibicuruzwa bya FBA

Ivugurura rya politiki y'umwaka mushya wa Amazon: Impinduka ku bijyanye no gufunga no kubahiriza ibisabwa mu kohereza ibicuruzwa bya FBA

Uko umwaka mushya utangira, Amazon ishyira mu bikorwa politiki y'ingenzi, ivugurura imiterere y'ibikorwa byayo.FBA(Ishyirwa mu bikorwa rya Amazon). By'umwihariko, ni uguhindura igihe cyo gufunga ububiko bwa FBA muri iki gihe cy'iminsi mikuru.

Ubusanzwe, ibicuruzwa bya FBA byafungwaga mu buryo bwikora mu gihe cy'iminsi 90. Ariko, guhera ku ya 1 Gashyantare, Amazon yongereye igihe ntarengwa cyo gufunga, igabanya igihe cyo gufunga kigera ku minsi 75 ku bicuruzwa biva mu Bushinwa imbere mu gihugu n'iminsi 45 gusa ku bicuruzwa biva muri Leta Zunze Ubumwe za Amerika.

Iyi ntambwe yafashwe na Amazon igamije gukemura ikibazo kimaze igihe kinini cyo 'kuyobya aderesi zo kohereza ibicuruzwa.' Abagurisha bakunze gukoresha ibi mu buryo bw'ingamba batanga aderesi hafi y'ububiko bwabo bwa FBA bakunda, bigatera ingaruka kuri gahunda ya Amazon yo gutanga ibicuruzwa. Hamwe na politiki ivuguruye, Amazon irashaka kuziba iki cyuho ishyira mu bikorwa itariki ntarengwa yo kohereza ibicuruzwa by'iminsi 45 by'umwihariko ku maderesi yo mu gihugu muri Amerika.

Mu guhangana n'izi mpinduka za politiki, abacuruzi bashobora gukoresha serivisi zitangwa na OBD (Optimized by Data). OBD yihariye mu gutanga serivisi zirambuye.Gutegura FBAnaSerivisi za FBA, kugenzura ko abacuruzi bujuje ibisabwa bikomeye bya Amazon. Kuva ku gutegura ibicuruzwa neza kugeza ku kubitwara neza, OBD yoroshya inzira ya FBA, ikemerera abacuruzi kwibanda ku bikorwa by'ingenzi by'ubucuruzi.

Byongeye kandi, guhera muri Gashyantare 2024, Amazon ishobora kwanga kohereza ibicuruzwa bitujuje ibisabwa. Ibi bishimangira akamaro ko guhuza n'ibisabwa na Amazon Logistics. Abagurisha bafatanyije na OBD bungukira ku muntu wizeye mu kubahiriza aya mahame, bigabanya ibyago byo kwishyura amafaranga yo kubika ibicuruzwa kandi bigatuma habaho ubunararibonye bwiza mu bijyanye na FBA.

Intego ya Amazon muri izi mpinduka za politiki irasobanutse: kurwanya ingeso yo 'kubaka cyane no gutanga serivisi nkeya.' Mu gushyira serivisi za OBD FBA mu bikorwa byabo, abacuruzi bashobora kuguma imbere y'ibisabwa ku kubahiriza amategeko, kunoza uburyo bwabo bwo kohereza ibicuruzwa, no kumenyera politiki za Amazon zigenda zihinduka mu buryo butagorana. Gukoresha izi mpinduka mu buryo bw'ikoranabuhanga bizaba ingenzi ku bagurisha bashaka kunoza urugendo rwabo rwa FBA.